A trade fair album full of memories and marking the start of our anniversary year.
It's January in Düsseldorf. It's winter outside and trade fair season inside: three days in which new products, discussions, catalogues and even coffee mugs set the pace. PSI 2026 was the kind of start to the year we love: loud, warm and inspiring – not to mention occasionally athletic (anyone who has ever had to reset their computer just before the hall opened will know what we mean 😉). While we showcase the latest HALFAR® products at our booth, something else happens every year: Without even noticing, we take a little trip through time, revisiting our PSI years. HALFAR® has been a regular at PSI for over two decades. Looking at photos from different years side by side, you can see not only bags, but also growth, the spirit of the times and team spirit, as well as new ideas about how strong bags can support brands.
The 2000s – entry into the promotional products market.
The 2010s - with a new brand design, new materials and new finishes.
The 2020s - sustainability, circular thinking and responsibility.
Today, the market is thinking ahead and we are keeping pace. Durability, material concepts and the circular economy are not just topics of conversation; they are in concrete demand. This is precisely why customer events like the PSI are so valuable to us: they provide both a reality check and a think tank.
'For me, the PSI is like a starting signal every year. In just three days, you can gain more honest feedback, develop a better understanding of the market and generate more new ideas than you would in many weeks at your desk.'
Jens Brand, HALFAR® Sales Manager
Let us surprise you
Discover our 2026 novelties Try out the configurator
